Web Accessibility / Multimedia and Alternative Text

Writing Effective Alt Text for Images

This tutorial will guide you through the process of writing effective and meaningful alt text for images. Alt text is a critical component that makes images accessible to all user…

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Section overview

5 resources

Explores techniques for making multimedia content accessible using captions, transcripts, and alt text.

Writing Effective Alt Text for Images

1. Introduction

The goal of this tutorial is to guide you through the process of writing effective and meaningful alt text for images, a critical but often overlooked aspect of web development.

By the end of this tutorial, you will learn:

  • What alt text is and why it's important
  • How to write meaningful alt text
  • Best practices for implementing alt text

Prerequisites: Familiarity with HTML and the basics of web development is helpful but not necessary.

2. Step-by-Step Guide

Alt text (short for alternative text) is an attribute added to an image tag in HTML. This text appears inside the image container when the image cannot be displayed. It helps search engines understand what an image is about, and it's also beneficial for visually impaired users who rely on screen readers.

Here's a simple example:

<img src="dog.jpg" alt="A brown dog playing with a ball">

In this example, the alt text is "A brown dog playing with a ball".

Best Practices for Writing Alt Text

  1. Be descriptive: Describe the image in a detailed but concise manner.

  2. Don't start with "Image of", "Picture of", etc.: Screen readers already announce an image, so it's redundant.

  3. Don't keyword stuff: Write natural, human-readable sentences.

  4. Don't write lengthy alt text: Keep it to a reasonable length, around 125 characters.

3. Code Examples

Here are a few examples of how to write effective alt text:

Example 1:

<img src="sunrise.jpg" alt="Beautiful sunrise over the mountains">

In this example, the alt text gives a clear, concise description of the image.

Example 2:

<img src="coding.jpg" alt="A person coding on a laptop in a coffee shop">

Again, the alt text is brief but descriptive, telling you exactly what's in the image.

4. Summary

In this tutorial, we learned what alt text is, why it's important, and how to write effective alt text. Always remember to keep the alt text concise, descriptive, and meaningful.

As a next step, you can practice writing alt text for various images and get feedback. You can also learn more about accessibility in web design and SEO.

5. Practice Exercises

Try to write alt text for the following scenarios:

  1. Exercise: An image of a group of people in a meeting.
  2. Solution: <img src="meeting.jpg" alt="A group of five people discussing in a meeting">

  3. Exercise: An image of a complex chart showing company's sales data.

  4. Solution: <img src="chart.jpg" alt="A bar chart showing the company's increasing sales from January to December">

  5. Exercise: An image of a product, a pair of red sneakers.

  6. Solution: <img src="sneakers.jpg" alt="A pair of red sneakers with white laces">

Keep practicing with different images and scenarios to improve your skills in writing effective alt text.

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