Introduction

In this tutorial, we will guide you through the process of setting up a web analytics strategy. Our goal is to help you understand how to define your goals, identify key performance indicators, and establish a system for tracking and reviewing data.

You'll learn:
- The importance of defining clear goals for your website.
- How to identify the right key performance indicators (KPIs) for your goals.
- Setting up a web analytics tool (we'll use Google Analytics for examples).
- Interpreting the data and making data-driven decisions.

Prerequisites: Basic understanding of websites, and the ability to install Google Analytics on your website (either manually or via a plugin).

Step-by-Step Guide

1. Define your Goals

Every good web analytics strategy starts with clear goals. Your goals might be to increase website traffic, generate leads, increase sales, etc. Be specific and ensure your goals are measurable.

2. Identify Key Performance Indicators (KPIs)

Once you've defined your goals, you need to identify the KPIs that will help you measure the success of these goals. For example, if your goal is to increase website traffic, your KPI might be the number of unique visitors.

3. Set up Google Analytics

To track your KPIs, you'll need to set up a web analytics tool. We'll use Google Analytics as an example. To set up Google Analytics:
- Sign up for a Google Analytics account.
- Add your website to Google Analytics.
- Install the Google Analytics tracking code on your website.

4. Review and Interpret Data

Once you've set up Google Analytics, you can start tracking data and reviewing your KPIs. Remember, the goal is not just to collect data, but to interpret it and make data-driven decisions to improve your website.

5. Regularly Review and Adjust Your Strategy

Your web analytics strategy is not a one-time setup. You should regularly review your goals and KPIs and adjust your strategy as needed.

Code Examples

Since this tutorial doesn't involve any coding, there are no code examples to show. However, here's an example of how to install Google Analytics tracking code on your website:

1. After adding your website to Google Analytics, you'll be provided with a Tracking ID and a block of JavaScript code.
2. Copy this code.
3. Paste it into the HTML of your webpage, right before the closing </head> tag.

<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

Replace 'UA-XXXXX-Y' with your Tracking ID. This code will send a pageview to Google Analytics every time a user visits your site.

Summary

In this tutorial, you've learned the basics of setting up a web analytics strategy. We've covered how to define your goals, identify your KPIs, set up Google Analytics and how to interpret the data.

Next steps for learning could be diving deeper into Google Analytics, understanding more about SEO, or learning how to use other web analytics tools.

Practice Exercises

1. Define three goals for your website and corresponding KPIs.
2. Set up Google Analytics on your website and verify that it's tracking data correctly.
3. Interpret the data from Google Analytics and make a data-driven decision to improve your website.

Remember: Practice makes perfect. Keep reviewing your data and adjusting your strategy based on your findings. Good luck!