Sure, here is your tutorial.

Keyword Bidding Techniques

1. Introduction

In this tutorial, we aim to guide you through the process of keyword bidding techniques. You will learn how to choose relevant keywords for your product or service and how to set an appropriate bid for these keywords.

By the end of this tutorial, you will be able to:
- Understand the concept of keyword bidding.
- Choose the right keywords for your service or product.
- Set a suitable bid for your selected keywords.

Prerequisites: Basic knowledge of digital marketing and Search Engine Optimization (SEO) can be helpful but it's not a strict requirement.

2. Step-by-Step Guide

Keyword bidding involves choosing keywords relevant to your product or service and setting a bid, or the amount you are willing to pay per click, for these keywords. Here are the steps:

Step 1: Identifying Keywords
Identifying the right keywords is crucial for the success of your campaign. Consider your product or service, your target audience, and what search terms they might use.

Step 2: Keyword Grouping
Group your keywords into related clusters. This makes it easier to manage your keywords and set your bids.

Step 3: Setting a Bid
Set a bid for your keywords based on factors like the competition for the keyword, its relevance to your business, and your marketing budget.

Step 4: Monitor and Adjust
Regularly monitor the performance of your keywords and adjust your bids as needed.

3. Code Examples

While there's no specific code for keyword bidding as it's mainly done through platforms like Google Ads, you can use Google's Keyword Planner tool to research keywords. Here's an example of how to use Google's Keyword Planner:

from googleads import adwords

# Initialize the AdWords client.
adwords_client = adwords.AdWordsClient.LoadFromStorage()

# Initialize appropriate service.
targeting_idea_service = adwords_client.GetService('TargetingIdeaService', version='v201809')

# Construct selector object and retrieve related keywords.
selector = {
    'searchParameters': [{
        'xsi_type': 'RelatedToQuerySearchParameter',
        'queries': ['keyword 1', 'keyword 2']
    }],
    'ideaType': 'KEYWORD',
    'requestType': 'IDEAS',
    'requestedAttributeTypes': ['KEYWORD_TEXT', 'SEARCH_VOLUME', 'CATEGORY_PRODUCTS_AND_SERVICES'],
    'paging': {
        'startIndex': '0',
        'numberResults': '25'
    }
}

page = targeting_idea_service.get(selector)

4. Summary

In this tutorial, you've learned how to identify relevant keywords, group them, set a bid, and monitor and adjust your bids. The next step would be to create your ads and start your campaign.

Additional resources:
- Google Ads Help Center: https://support.google.com/google-ads
- Moz's Beginner's Guide to SEO: https://moz.com/beginners-guide-to-seo

5. Practice Exercises

1. Exercise 1: Identify 10 potential keywords for a product or service of your choice.

2. Exercise 2: Group the identified keywords into related clusters.

3. Exercise 3: For each group, set a hypothetical bid. Justify your bid based on factors like competition and relevance.

These exercises will help you to put the knowledge you've gained into practice. Remember, practice makes perfect.