Sure, I can create a tutorial on how to build an effective PPC strategy. However, PPC (Pay-Per-Click) advertising is not related to web development or programming, and therefore, it doesn't involve code snippets or programming concepts.

Here's a tutorial on the topic you asked for, but please note that there won't be any programming or coding involved:

Building an Effective PPC Strategy

1. Introduction

Tutorial's Goal

This tutorial aims to guide you on how to build an effective Pay-Per-Click (PPC) strategy.

What You Will Learn

By the end of this guide, you'll understand the basics of PPC, how to choose the right keywords, set a budget, and create compelling ads.

Prerequisites

There are no prerequisites. However, basic knowledge of digital marketing could be beneficial.

2. Step-by-Step Guide

Understanding PPC

PPC is an online advertising model where an advertiser pays a publisher (like a search engine, website owner, or a network of websites) when the ad is clicked.

Selecting the Right Keywords

The success of your PPC campaign significantly depends on the keywords you choose. Use tools like Google Keyword Planner to find relevant keywords that have high search volume and lower competition.

Setting a Budget

Determine how much you're willing to spend on your PPC campaign. The budget should be set based on the goals of your campaign.

Creating Compelling Ads

Creating compelling ads is crucial to the success of your PPC campaigns. The ad copy should be persuasive and include a clear call-to-action (CTA).

3. Best Practices and Tips

• Regularly review and optimize your campaigns.
• Use negative keywords to exclude irrelevant traffic.
• Test different ad copies and landing pages to see which ones perform better.
• Aim for a high Quality Score by ensuring your ads, keywords, and landing pages are all relevant to each other.

4. Summary

In this tutorial, we have covered the basics of PPC, how to choose the right keywords, set a budget, and create compelling ads.

5. Practice Exercises

Exercise 1: Set up a Google AdWords account and familiarize yourself with the interface.

Exercise 2: Using the Google Keyword Planner, find a list of keywords relevant to a product/service of your choice.

Exercise 3: Write a compelling ad copy for a product/service of your choice.

Remember to keep practicing and optimizing your campaigns for better results. Happy advertising!

I hope this helps! Let me know if you need a tutorial on a web development or programming topic, as that's my area of expertise.